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增加现场转换。
增加博客流量。
conversions from paid search.
“The team at Brafton are highly knowledgeable and are very responsible and reliable. They feel like an extension of our marketing team.”
– Christianne Davis, Campaign Manager at Rubbermaid Commercial Products, Australia
如果你有剩下的剩余晚餐，你熟悉了橡皮橡胶品牌。
While you might not beasfamiliar with the B2B side of the brand (Rubbermaid Commercial Products), you’ve likely encountered its sanitation products such as hand sanitizer stations, rubbish bins and disposable microfiber cloths in commercial settings. If you passed by, or even used them, without noticing the logo, it’s only because you’re not the target market.
我们出发了帮助Rubbermaid商业产品，澳大利亚引起人们的注意donotice these things (such as administrative staff at hospitals and other healthcare facilities).
如何？有针对性的有机SEO，有付费搜索很好的措施。
Rubbermaid Commercial Products, Australia, approached Brafton because it feared it was slightly behind the competition in the digital marketing arena.
At the time, their main goal was to create content that would earn a spot on Page 1 for highly relevant topics. We made it our mission to get them there.
Our Work:
We’ve worked with Rubbermaid Commercial Products, Australia on various campaigns over the years, such as social media management, blog content creation and landing-page builds, many of which are still generating strong results for the client.
But for our most recent campaign, run in 2021, we created 9 blog posts. The on-page content for each of these blog posts was written based on Brafton’s搜索性能简报（SPB）. Each SPB provides in-depth analysis of a particular keyword, including advanced SERP evaluation. Writers use these briefs to create a piece of content with a high likelihood of ranking on Page 1 for the target keyword.
We supplemented these organic SEO efforts by managing an ongoing paid search campaign, from start to finish. This included:
Organic (year-over-year)
Paid search management
In 2021, organic search accounted for 62% of all sessions. Eight of 9 blog posts we published made it to Page 1 of Google in Australia.
| 目标关键词 | 位置（Q1,2022） | VOLUME | URL. | 日期居住 |
| disposable mop heads hospital | 1 (new) | 70 | 在医院设置中使用一次性拖把头的好处 | 28/05/2021 |
| Infectious disease cleanup | 1 (new) | 70 | 传染病清理最佳实践 | 18/10/2021 |
| hospital environmental services best practices | 7 (+32) | 70 | From floor to ceiling: Maintaining environmental hygiene in hospitals | 4/05/2020 |
| how to keep school canteen clean | 4 (new) | 70 | How to keep a school canteen clean: Guidelines and best practices | 20/07/2021 |
| 所有Microfiber布料都是一样的 | 5（新） | 50 | Are all microfibre cloths the same? | 2011/03/2021 |
| infection control procedures in aged care | 6（新） | 210. | 什么是感染者的关怀？ | 5/05/2021 |
| 医疗练习清洁清单 | 6（+99） | 50 | 医疗中心和医院清洁清单：如何确保卫生医院 | 2/01/2021 |
| 酒店业的未来 | 9（+56） | 70 | What does the future of the hotel industry look like? | 6/08/2021 |
In total, organic accounted for a whopping 62.3% of all website traffic. Paid search, for its part, pulled in 15.7% of all sessions. Combined, these channels account for 78% of traffic to the site.
But the most impressive, and important, outcome is that we helped increase conversions by approximately 55% year over year.
总体而言，SEO和SEM运动确切地做了他们所在的内容：获得澳大利亚更加橡胶的商业产品，第1页（有机和通过广告），最终目标是获得更多交通和获胜更多的转换。
These successes were more than enough to please Rubbermaid Commercial’s Senior Marketing Manager – APAC, Christianne Davis:
“BRAFTON成功地表现出公司的2020年的绩效增加了222％的博客收购，每年增加222％，关键词排名为22％，更高的提交。”