We hear this a lot at Brafton:
“We have so many brilliant people and ideas, but we don’t always have the time to push those ideas out to prospects and clients.”
That’s Tori Hvizdak, Marketing Manager atAllitix.
Allitix is a consulting firm that goes “all-in” on client success. They use technology and smarts (and in fact they’re an Anaplan Gold Partner) to help everything from major airlines to trendy beauty brands make better use of their IT resources and solve critical business problems.
The challenge: So many ideas, so little time
“My company hired Brafton to create the content we needed to elevate our consulting to the next level,” Tori said.
具体的cally, Tori wanted compelling and useful thought-leadership content that Allitix could share with existing clients and leads.
“The goals were to have content for our website and campaigns that were well written and got our message across,” she explained. “This would bring our campaigns to the next level, spread brand awareness and encourage new business.”
- Custom illustrations.
- Video content.
- Search Performance Briefs.
Not just anyone can write about, say, the nuances of inventory management and assortment planning. But we can, and we have:
“Brafton has the technical writing skill to write about difficult topics but make it interesting to read,” Tori said. “They can take an idea and elevate it to the next level.”
This was everything to Allitix. The company’s entire business is centered around expertise and their consultants’ ability to find value-add opportunities that no one else sees. When putting their thoughts into words, we need to hit the mark. So far, we have.
“Consulting in data analytics and planning processes can be hard to express to people that aren’t in the industry,” Tori said. “But Brafton takes our outlines or slides, breaks them down and delivers exactly what we are looking for.”
The outcome: ‘Our messaging is more impactful’
Tori has seen 2 major successes since working with Brafton:
- “Our SEO has boosted tremendously, our campaigns are more significant, our messaging is more impactful, we would have a much harder time marketing our services without Brafton.”
- “Our software partner, Anaplan, has appreciated our content and it is always good to differentiate ourselves as a partner. The work Brafton does has continued to exceed our expectations.”
That second point is particularly interesting, and it hammers home the reputational value that great content has beyond the scope of immediate goals such as customer loyalty and lead generation.
But between their brilliant consultants and our team of tech-savvy content creators, we have a winning hand in the making.