What are Content Marketing Services?

Content marketing services provide companies and marketers with the content, strategy, tools and evaluation necessary to support marketing campaigns or programs. These may include creating a strategy, developing marketing materials, implementing campaigns, measuring the results and making recommendations for the future of the marketing strategy. Types of content may include blog articles, social media posts, videos, white papers, case studies, infographics and more.

我们的客户说最好的

我们的团队帮助拉斯科创建了一​​个在线自助服务中心

“We continue to work with the Brafton team because of the quality of output and ease of working with them.”

– Carolynn Costanzo, Online Marketing Manager at Lasko

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我们产生了Perkinelmer的20%的生命潜在客户

“Around 20% of our leads are generated from all the work Brafton has done. They’ve met our goals & done a great job.”

- Perkinelmer,Inc。生命科学的细分市场营销负责人Sandra Florindi。

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我们如何帮助普遍进入搜索结果的第1页

“我们需要在许多领域的支持。与Brafton合作使我们能够在所需的所有领域获得专家技能。”

- Heather McLean,专家的客户传播经理

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Brafton创建哪些类型的内容?

Brafton is a full-service content marketing company, which means our content creation capabilities are virtually limitless.

我们的内部员工包括专家作家,SEO爱好者,图形设计师,摄影师,动画师,社交媒体战略家,内容营销策略师等。我们在一起是营销专业人员的强大力量,他们擅长自己的技巧,并在为各种行业和客户创建独特的内容方面有经验。

Here is a look at some of our most popular content creation services:


Blog Content Creation

Blog Content Creation


As top-of-funnel content, blog posts increase brand awareness and drive website traffic with relevant content that emphasizes visual storytelling. Industry-focused writers craft every piece of blog content in conjunction with content marketing strategists and project managers. Blogs are an excellent way to increase your online presence by driving organic traffic to your site. All blog articles created are based on a clear content calendar shared with you.

Combining your guidance and search engine optimization best practices, our writers and content marketers map out each blog post to ensure topics, titles, keywords and formatting engage your target audience, support your marketing strategy and serve your commercial goals. It is our mission to create high quality content for visitors, whilst optimizing for search engines. Once content has been created, edited, approved and posted, our strategists analyze article performance. These metrics inform future blog posts and other types of content and allow your content creation team to maximize the value of its inbound marketing efforts for your business.

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Content Writing Services

电子书和白皮书

Content Writing Services

电子书和白皮书


Brafton电子书和白皮书是有效的内容营销策略的基础。bob综合app官网下载这些中间和底部的内容营销资产可以被门板捕获潜在的客户联系信息。电子书确实是信息图和白皮书的混合体,将咬合大小的可操作信息与引人注目的自定义图形结合在一起。它们是吸引和吸引观众注意的理想选择。

White papers take a more in-depth approach, featuring thoroughly researched copy that dives deep into subjects with commentary and analysis. While more text-focused than eBooks, white papers are also formatted for visual appeal with brand logos, colors and imagery in the header, footer and margins.

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Infographics & Asset Design

Infographics & Asset Design


Brafton信息图变换written content and data into engaging digital storytelling. Creating a compelling, brand-centric narrative in conjunction with content writers, marketing strategists and project managers, graphic designers use 2D imagery, characters, illustrations and stylized icons to break down complex topics into easy-to-understand visual content.

Brafton的信息图表有多种尺寸,当嵌入完整规模的博客文章中,在资源中心发布并用于营销自动化时有效。除了信息图表外,Brafton还提供广泛的资产设计服务,包括博客和社交媒体帖子的自定义插图以及可单击的通话行动按钮,以帮助您推动营销活动的转换。

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Content Writing Services

Video Production

视频促销

Video Production


Brafton的内部视频专家团队创建了自定义内容,从工作室内部的视频博客到操作指南到动画解释器视频到街头访谈的动画访谈。执行良好的视频可以在任何内容营销策略中发挥关键作用。bob综合app官网下载无论是用作造口口水的内容来引起受众兴趣还是旨在为潜在客户提供社会证明和关注交易的洪流推荐,我们都会根据品牌目标,准则和偏好以及手工制作的品牌目标,指南和偏好以及手工制作在最小的时间内最大程度地提高内容营销工作。

可以在现场拍摄视频,包括用于公司促销目的和活动报道。可用于多种产品的真人选择和插图选项,包括使用训练有素的演员和配音艺术家。

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Case Studies & Website Copy

Case Studies & Website Copy


明确概述了产品和服务的好处,Brafton案例研究提供了使用现实世界实例的客户能力证明。以数据为重点的成功案例通过客户推荐,员工访谈和信息分析突出了品牌潜力。与电子书和白皮书一样,案例研究的格式化是为了最大程度地提高洪水中部前景的视觉吸引力。

Your Brafton marketing team can also provide detailed website content that incorporates SEO best practices along with in-depth exploration of unique products, services and value propositions. Landing page copy is designed to generate leads and drive conversions for bottom-of-funnel website visitors ready to reach out and take the next step.

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Full Service Email Marketing

newsletters

Full Service Email Marketing


利用数据驱动的专业知识和促销最佳实践,我们的内容营销人员创建了吸引和构建电子邮件列表的新闻通讯。作家还使用包括自定义插图和CTA的电子邮件模板来分享有关品牌更新,活动和广告系列的品牌更新,活动和广告系列的信息。

Email copy can also be distributed and managed across all major email service providers and marketing automation tools according to your desired distribution campaign. From brand awareness to thought leadership to lead generation, newsletter and other email content is designed from the ground up to serve your digital marketing needs and reach your target audience at every stage of the sales funnel.

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Content Marketing Strategy & Consulting

Content is only as valuable as the planning behind it. As a full-service content marketing agency, we know the importance of the strategy, distribution, promotion and evaluation of every content marketing campaign.

Our end-to-end content marketing services engage audiences and support commercial goals across all channels for successful content marketing.

这是我们一些最受欢迎的数字营销策略服务:bob综合app官网下载


内容策略bob综合app官网下载

Work with a dedicated Content Marketing Strategist who will evaluate your existing content and strategy, then make educated recommendations for your team. Your CMS will work with your Brafton content marketing team as well as your in-house experts to establish a content plan, strategy and goals. Then, they’ll ensure every deliverable is on-brand and serves specific marketing and business goals.

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Technical SEO

坚实的SEO策略对于您的bob综合app官网下载数字营销计划的成功至关重要。必须正确设置您的网站,以了解网络爬网的目的。我们的顾问将评估您当前的网站,以找到可能阻碍您退出数字营销成功的错误。他们还可以提供包含每个错误细节的报告,并可以更新您的网站以消除这些问题。

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PPC Management

Organic content alone can’t support a content marketing program in its entirety. Pay-per-click advertising is an important component of most digital marketing strategies. Our expert PPC consultants know how to tailor paid ad campaigns to your specific business goals. Our team creates ads for paid search campaigns, display ads, paid social media promotions and more.

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Marketing Automation

电子邮件营销不仅仅是发送电子邮件。它需要熟悉电子邮件营销平台,对受众的敏锐了解,包括潜在客户生成活动在内的电子邮件列表的创建等等。我们的顾问在这里为您提供任何(或每个阶段)的帮助。

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角色创造

建立正确的主题,基调和方向for your great content, you need to understand your audience. Our consultants will work with your team to create highly researched, in-depth buyer personas to help guide content creation efforts. Each buyer persona will be polished and professional, laying out each detail that marketers and content creators need to keep in mind while crafting your campaigns.

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Not in the US?

查看我们的国际内容营销服务:

UK Content Marketing ServicesContent Marketing Australia

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