PPC的成本是多少?

PPC的成本是多少?

Brafton prices each paid campaign as a monthly PPC package of 10 units (management fee), or as a custom quote of two units per hour of work. Each unit is worth $100. This PPC management pricing才不是include the cost-per-click fee charged by the advertising platform. For context, Google’s average CPC is less than $1 on the display network and between $2 and $3 on the search network. As a general rule, CPC varies by industry, which is why the cost of PPC marketing tends to be greater in more competitive markets such as accounting, legal and other business services.

行业PPC基准

按行业按平均每次点击付费搜索成本:

Education

$ 4.18

财务和保险

$ 5.16

商业服务

$4.90

PPC Management

我们的PPC管理专家将每月10个单位的数字广告工作授予,每月托管限额为1500美元。我们可以帮助您针对受众,管理和监视付费广告活动,并为所有以下所有内容提供战略支持:

  • 有薪酬的text ads.
  • 显示广告。
  • 重新定位(包括订阅)。
  • 购物活动(Google,Amazon)。
  • 联合组织(Taboola,Outbrain和第三方)。
  • More.

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ppc

We help you target your audience,
manage and monitor your
竞选,交付
strategic support.
____________

ppcmanagement

Rolling Paid Search Management

我们专用的PPC战略家可以管理你的蒙特hly budget at a rate of two units per hour. Our Promotions & Engagement Team provides additional support and expertise, and reallocates spend across networks as needed to maximize results. Your dedicated PPC expert will optimize and diversify your paid ad spend across the following campaign types:

  • 付费搜索广告。
  • 重新定位ads.
  • 联合组织(Taboola,Outbrain和第三方网络)。
  • Google Shopping Campaigns.
  • More.

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入职新客户

在Brafton,每个客户都会经历正式的入职过程,无论他们注册了哪些营销服务。我们与您的营销团队合作,熟悉核心业务目标并充分了解您当前的营销策略。bob综合app官网下载

From there, we look at baseline metrics through Google Analytics, Search Console and other web analytics platforms to determine if and how PPC management can help you achieve your marketing objectives. This is also where we go into full PPC agency mode, and estimate PPC pricing for your campaign.

最后,我们将PPC顾问分配给您的帐户,以帮助您完成数字广告活动的每个阶段。在此阶段,我们还将开始汇报任何将参与您的PPC广告开发的作家和设计师。

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ppcmanagement

The ABCs of PPC

Pay-per-click advertising is exactly what it sounds like: Each time someone clicks on one of your ads, you pay a small fee to the platform that published the ad.

Across the industry, the average click-through rate for paid ads is 0.46% for display ads such as banners, and between 2% and 3% for search. While this may not seem high compared to organic CTR, conversion rates for paid ads can be anywhere from 50% to 150% higher on average than organic content.

The secret to managing an effective PPC campaign that will yield a relatively high CTR, a strong conversion rate and, ultimately, PPC ROI is to use paid ads as one facet of a cohesive marketing strategy.

Each PPC advertising campaign should serve a specific function and have clearly established success metrics.

ppc
白色标签PPC

什么是白标PPC?

白色标签PPC只是说第三方PPC管理的一种奇特方式;换句话说,这是客户与PPC代理商合作的时候。Brafton将管理您的数字广告预算,并帮助将支出分配给最有效的网络。此PPC优化将有助于确保您的PPC广告活动针对正确的网络上的合适受众。

我们的PPC管理服务

At Brafton, our specialists manage PPC advertising campaigns in the following capacities:

Google Ads

谷歌和谷歌所有YouTube占据近曲arter of all ad spend, digital and traditional. The search engine giant sells PPC ads on a display network and on its search engine network, which reaches 90% of all internet users. It also boasts some of the highest CTRs of all ad networks. At Brafton, we help manage Google search and display ads in all of the following ways:

  • 目标受众识别。
  • 重新定位management.
  • Keyword selection.
  • Meta description optimization.
  • Google Ad landing page optimization.
  • A/B testing.
  • 横幅广告设计。
  • 广告系列绩效监控。
  • Google shopping campaign management.
  • Gmail ads.
  • Local Services by Google.

Our PPC consultants also collaborate with content strategists to help improve the Quality Score of each ad landing page. A strong Quality Score is the result of relevant, keyword-optimized landing page copy, and it can help you win bids at a lower CPC. We also ensure that landing page UX is optimized to convert site visitors.

Google广告

Google和Google拥有的
YouTube占据了估计的
所有广告支出的23.1%,数字
和传统。
____________

social media ads

社交媒体广告

Brafton提供的社交媒体广告管理以每张广告的3个单位的速度提供最高1,000美元的广告支出。自定义引用任何托管支出以上$ 1,000。作为我们服务的一部分,社交媒体顾问将在社交网络上工作,以实现目标受众,并最大程度地提高竞选活动的表现。我们还提供报告和每个广告的一个自定义图像。我们支持的社交媒体广告网络包括,但不限于:

  • Facebook广告。
  • Twitter广告。
  • LinkedIn广告。
  • Instagram广告。
  • YouTube广告。
  • PinterestAds.
  • Snapchat广告。

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重新定位Ads

Ads are most effective when they target leads that have already expressed interest in the types of products and services you sell. Retargeting networks use cookies and third-party data to match your ad content up with web users’ based on their browsing behaviors.

在Brafton,我们的PPC顾问管理和优化了重新定位网络中的广告支出,以帮助您在潜在客户面前获取广告内容。我们使用订单等平台来支持您的再营销工作并提高转化率。

retargeting ads
联合组织

Syndication Networks

有薪酬的联合组织extends your content across third-party sites, getting your brand’s messaging in front of a larger audience of web users. Your Brafton PPC manager can leverage networks such as Taboola and Outbrain to get your content listed on other websites so that you can tap into their existing audiences.

Video Ads

Brafton’s full-service video team can script, produce, shoot and edit video ads that demonstrate the value of your products and services. Our PPC managers can then help you distribute the ad across relevant channels to maximize exposure.

À la Carte Services

Just because it isn’t referenced on this page doesn’t mean we can’t do it. Our comprehensive PPC management service and flexible pricing models makes it easy for us to deliver à la carte services that include, but aren’t limited to:

  • Custom PPC ad campaign reporting.
  • Ad design.
  • 文本广告文案。
  • 呼吁行动营销。
  • Amazon ad campaigns.
  • Bing广告活动。
  • Remarketing campaigns.
a la carte

更好的PPC管理从这里开始

最好的PPC服务提升CTRandconversions.

在Brafton,我们启动的每个PPC广告系列都通过正确的网络传递给正确的受众。我们还分析了我们创建和/或分发的每个广告的着陆页面内容,以确保您获得最低的CPC,其ROI最高。

在非互相营销时代,付费广告仍然在内容营销策略中占有一席之地。我们会帮助您找到它。

不在美国?

不在美国?

Check our our international PPC Pricing & Packages:

PPC Pricing in the UK澳大利亚的PPC定价

Contact us to start optimizing your PPC campaigns.

联系我们