What Sets Our Article Writing Services Apart?

What Sets Our Article Writing Services Apart?

A leader in the content marketing space, Brafton has become one of the largest and most experienced firms in the industry. Over the years, we have steadily refined our professional article writing service to ensure it continues to deliver tangible results for our clients, in line with shifting search engine optimization (SEO) and digital marketing best practices.

使用最新的SEO策略和数据驱动的研究,我们将每篇质量文章制作为:

  • Increase your search presence.
  • 提高品牌意识。
  • Keep visitors coming back to your site.
  • 引进合格的潜在客户。
  • 支持您的数字营销活动。

我们的作家是风格和语气的大师,灵活地浏览品牌风格准则的细微差别,并制作与您的愿景和信息相匹配的文章。Brafton的编辑部门积累了一支由才华横溢的专业作家团队,在各个行业中具有丰富的经验和专业知识。

无论您的听众是谁,我们都可以写信给他们。对于我们的专家作家来说,任何行业,市场,受众或主题都不是太好了。

布拉夫顿的结果驱动的文章写作过程

Our content creation process is heavily driven by market research and search performance analysis:

专门的内容营销策略师与您合作,概述量身定制的详细内容策略以满足您的特定商业目标。bob综合app官网下载这涉及关键字研究,与您的团队和行业研究的会议,以确保我们专注于搜索查询,这些查询表现出很高的用户意图并与您的服务和产品紧密相符。

Our in-house consultants create Search Performance Briefs (SPBs) for each keyword, mapping out important discussion points, associated search phrases, ideal content lengths and headlines, landing pages to link to and much more. We take every opportunity to finetune each SEO article to increase search presence and drive engagement.

哟ur professional writer uses SPBs as the framework to craft high-quality content that speaks directly to your audience.

Brafton’s expert writers do whatever research is necessary to produce engaging content that meets your brand’s standards, such as conducting industry analysis and speaking with internal SMEs and other experts.

Extensive internal quality assurance testing, including multiple editors and project managers, fixes any errors in the copy and ensures everything we produce is plagiarism-free. Articles are meticulously refined and revised before they land in your hands.

Our team implements your feedback, revising and rewriting articles according to your specifications. Nothing is published until you are completely happy with every aspect of the content.

In the UK? Check outBrafton’s article writing servicesin the United Kingdom.

在澳大利亚?查看Brafton’s article writing services在澳大利亚。

Our Article Writing Options

有无数机会与您的听众在线分享书面单词。这就是为什么我们的专业文章写作服务有许多可以创建和共享出色内容的选项:

Blog articles

您的博客应该具有稳定的新鲜内容,以使您的读者保持兴趣,参与并回来以获得可靠的质量内容。您将与专门的博客作家合作,他们将了解您品牌的声音和价值观,您的行业最重要的主题以及为您的网站制作SEO内容的最佳方法,以支持您的内容营销计划。

Guest posts

哟ur audience is online, but not always on your site. Meet them in the places they look for interesting content by publishing guest articles in industry-leading blogs, magazines and news sources. Guest blogging expands your reach, generates strong backlinks and increases your authority in your space by creating original content for a variety of online channels.

Website content

Beyond blog articles, your website’s content should be strong enough to stand on its own. Your expert writer can craft descriptive, persuasive language for your product landing pages, empathetic, emotion-evoking language for your about and mission/values pages and direct, professional content for your leadership pages – all with UX and SEO in mind.

LinkedIn文章

Branded content belongs in many places other than just your blog. LinkedIn articles give you the opportunity to show off your expertise and build your brand’s authority and thought leadership. Your article writer can ghost-write content for LinkedIn, giving you the chance to share industry news, insights, advice and opinions – all on the social platform designed for professionals.

Press releases

新闻稿是品牌的重要交流工具,尤其是在组织发生重要变化时,例如添加新产品,引入新的领导或宣布合并或收购。我们的作家创建了高质量的新闻稿,我们的内容分销服务可以在PRNewswire和其他渠道上发布。

微内容

Article writing isn’t always long-form, highly detailed writing. Each copywriter on our expert editorial team is adept at writing a variety of content types, including micro content such as ad copy or product descriptions. Our social media management services also provide to-the-point, punchy yet professional posts that you can share on Twitter, Facebook and other platforms.

内容根据你的听众

内容根据你的听众

Our team carefully crafts every step of the content writing process to engage your target audience. From the outset, our production teams, project managers and content marketing strategists research your industry, market, competitors and customers to determine the best way to:

  • 创建与您最有前途的销售前景共鸣的数字文章。
  • Target high-intent search queries.
  • Bring potential customers into the sales funnel.
  • Nurture your brand relationship toward an eventual conversion.

There are several factors our professional writers consider when writing to any audience:

风格和音调

风格和音调

无论您是否已经拥有详细的品牌指南,还是需要帮助为您的业务开发正确的声音,Brafton都可以提供帮助。

我们的博客作家擅长将细微的写作风格融入他们的生产中。我们可以针对不同的客户角色和人口统计量身定制文章,使语言适应不同的客户群。

主题选择

主题选择

我们的内容作者使用各种工具和资源来开发能够与您的受众共鸣的文章主题:

  • Industry research.
  • 竞争对手分析。
  • 热门的社交媒体主题。
  • Breaking news items.
  • 客户痛点。
  • Evergreen subjects.

Every topic is carefully researched beforehand to ensure each article we produce finds its intended audience.

主题专业知识

主题专业知识

哟ur customers are discerning individuals, and they can tell the difference between real industry thought leadership and someone faking it. Brafton’s expert writers have experience writing for a number of different industries, including:

  • Health care.
  • Financial services.
  • Higher education.
  • IT.
  • 消费者零售。
  • 高科技。
  • 法律服务。
  • 制造业。
  • Industrial.
  • 石油和天然气。
  • 和更多。

我们的博客作者彻底研究每篇文章,以确保完整的准确性并将您的品牌展示为您市场上的真正权威。

Should You Outsource Article Writing Services?

当然,将文章撰写服务的文章将文章撰写服务并不是您的唯一选择。bob体育注册根据可用资源,您可能可以将这项工作用于内部或将其分配给自由职业者。

There are pros and cons to outsourcing this kind of work, but the benefits far outweigh any potential concerns:

优点

优点

Dedicated professional writers who understand your audience, industry and brand.

A full-service content strategy that aligns every article with your marketing and commercial goals.

全面的主题和受众研究确保每篇文章都会引起您的读者的共鸣。

严格的质量控制措施产生了清洁的副本,可准确反映您的品牌和信息。

Agency writers have years of experience working in different industries, developing significant subject matter expertise.

Expert writers can lend their article rewriting services to mold existing site content into SEO-enriched works that draw more organic traffic and increase search ranking.

Full-service agencies provide services beyond copywriting, including design, video, social media, web development, content marketing strategy and SEO consultation.

Content writing services are typically far less expensive than hiring an in-house editorial team.

缺点

缺点

内部团队可以与您的内部利益相关者紧密合作。话虽如此,我们以自己的响应能力感到自豪。我们的战略家,项目经理和专业作家感觉就像是您团队的延伸。

In-house teams are already intimately familiar with your brand’s audience, messaging and style guidelines, but agency writers take the time to become brand experts in their own right.

承包自由职业者可能是一个更实惠的选择。但是,他们可能对您的品牌,您的受众或行业没有坚定的掌握,无法始终如一地制作符合您标准的内容。

In most cases, the benefits of working with a content marketing agency far outweigh building a dedicated internal team or handing assignments to unvetted freelancers.

Brafton’s article writing services deliver more than just quality content. Everything we produce is in support of a broader content marketing strategy. Our teams routinely measure and analyze article performance, and continually refine content to draw more traffic, increase search visibility, produce qualified leads and, ultimately, generate more revenue.

We’re helping our clients meet and exceed their commercial goals, one article at a time.

Learn more about our Article Writing Services.

Contact Us