Business Communication, Simplified With Brafton

Business Communication, Simplified With Brafton

无论媒介如何,每个单词都在现代商业沟通中很重要。

The reader of your content will scrutinize every word choice and turn of phrase, whether they’re a client reading your email, a follower scrolling through their Twitter feed or a prospect perusing your latest white paper.

To make a positive impression on your intended audience, every message your business releases must impart authority and thought leadership, reflect your brand’s mission, values, tone of voice and personality, and support your long-term business goals.

At Brafton, we know the importance of having access to consistently high-quality writing talent to create exceptional content that engages readers. And we staff our editorial department accordingly: We hire best-in-class business writers, then further train them on tone and style, industry trends and proven business content marketing techniques.

所有这些以确保离开我们办公桌的每片商业副本都适合目的。

Check out Brafton’sUK business writing servicesandBrafton’s business writing services in Australia.

客户示例

在北美,英国和澳大利亚成为领先的内容营销机构10多年之后,bob体育注册our business writing service has allowed thousands of clients to expand their reach and engage their audiences in meaningful ways.

IDI Billing Solutions

“Our business is technical & fairly complex. Our writer impresses me with how he takes information that can be confusing & makes a compelling story. It’s not easy but he makes it seem that way.”

- 市场传播经理Lynnette Regan

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完全安全

“We provided basic direction to Brafton & they just ran with it. They took the few words we used to describe what we want & turned that into a whole campaign that makes sense for us.”

– Barbara Clifton, Marketing and Communication Manager

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灵感

“We have a fairly complex footprint & yet their writers & Project Managers are able to jump right in & interview our team members & write blogs like they are full-time Inspirage employees.”

- 创意服务经理Lindsey Hiefield

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Professional Business Writers, Specialized in Your Industry

无论您的市场如何,商业写作都需要自己的专业化。Brafton内容创建者具有内容写作技巧,可以制作引人入胜的副本,与您的目标受众共鸣。他们还具有广泛的编辑和校对经验,以确保内容抛光和简洁。

Our professional business writers specialize in numerous industries, including:

金融。

法律。

Manufacturing.

Health care.

Education.

技术。

Marketing & advertising.

Real estate.

Telecommunications.

药物。

汽车。

和更多。

Prospects such as business owners and entrepreneurs seek out expert advice, accurate information and trustworthy opinions. At the same time, your content requires personality to stand out from the crowd and differentiate your business from competitors in the same space.

With Brafton, you’ll work with a dedicated, experienced writer who can strike this balance with ease.

With support from your Content Marketing Strategist (CMS) and Project Manager, your Brafton team will create unique campaigns targeting your audience, demonstrating your value proposition and meeting your established goals—all while spotlighting what separates your business from others in your marketplace.

How We Deliver Top Quality Business Content Every Time

我们以始终如一地提供高质量的业务内容的十多年而感到自豪。我们该怎么做呢?

1.特定于市场的知识

由于Brafton的编辑部门由专门从事不同业务领域的专业内容作家组成,因此每个作家都在了解有关特定市场的深刻知识,包括历史绩效,当前趋势,未来进化和共同概述的专业知识。

通过在内部为编辑团队配备,而不是依靠质量无法预测的自由写作服务,我们可以很好地提供原始的,周到的内容,这些内容没有窃和不准确。

2. Detailed Discovery Processes

Brafton通过教育材料训练内容作家,并在经验丰富的编辑,战略家和项目经理指导下进行彻底的汇报会议,并在特定行业的商业写作中有经过验证的往绩记录。

We get to know your brand, industry and target audiences by reviewing your branded material and conducting our own research at the start of the relationship so we can jump right into creating quality content for your brand.

3. Collaboration With Your Team

Your Brafton team is also eager to learn from your internal subject-matter experts. Rigorous account kickoff procedures, interviews and other processes, allow content writers to glean the complexities of your particular business and its audience.

The outcome is that every piece of business writing we deliver is on-brand, valuable to your readers and tailored to your business marketing objectives.

4. Content Marketing Expertise

Brafton content writers are trained in content marketing best practices, and begin every business blog by content mapping, a process that incorporates keyword research, analysis of search engine results pages (SERPs) and inclusion of target audience information.

此过程使您的作者能够制作高质量的内容,从而引起观众的共鸣,同时还确保从博客文章图像中包含的替代文本到SERP上显示的元描述。

Professional Business Writing Options

The world of business writing goes well beyond the reports and proposals that business owners might draft for stakeholders, prospects and customers.

Business writing entails every type of written communication that your brand puts forward. For that reason, we don’t limit our writing services to rigid, inflexible products and plans. Our content writing services include:

商业文章和博客文章

商业文章和博客文章

Articles and blog posts are the baseline of your content marketing strategy. Your blog is your brand’s opportunity to share news and updates that matter most to your audience, as well as your point of view, expertise and thought leadership.

利用此频道强调了您的整个内容营销策略,因为它是最可能的新网站访问者和潜在客户将首先遇到您的品牌消息传递。bob综合app官网下载

Further, business articles on leading publications and guest posts on authoritative websites expand your company’s reach and promote greater brand awareness and recognition. Our professional business writing service goes beyond the content and encompasses distribution as well. We’ve helped our clients put their byline on the industry publications that their audience is already reading—and we can help you get there, too.

铅磁铁Assets

铅磁铁Assets

入站营销需要吸引新的访问者进入您的网站,换句话说,是铅磁铁。铅磁铁资产鼓励访客分享他们的联系方式,以换取高价值内容,例如电子书,白皮书,技术文档,解释器视频和规格表。

Your business writer, CMS and Project Manager will work with you to determine the most effective lead magnets for your business. This goes well beyond content creation, and involves campaign strategy planning, target audience evaluation and careful data analysis throughout and after the campaign.

作为一家提供全方位服务的数字营销机构,我们员工专业作家以及才华横溢的图形设计师,摄影师,动画师,UX设计专家和营销顾问,他们合作为您的公司开发有价值的品牌铅磁铁资产。

实例探究

实例探究

Your business does great things. Your customers know that. But do your potential clients?

Case studies are a key component of a well-rounded content marketing strategy. These bottom-of-funnel assets demonstrate the actual value your company delivered to a satisfied customer, giving prospects a look into what the customer experience working with you might entail.

We create case studies through careful collection of facts:

  • 您的客户面临的问题。
  • The specific solutions you provided.
  • The actual outcome of your products or services.

Reading or hearing a happy customer’s review of your services is one of the most convincing pieces of marketing you can provide. To craft the most impactful case studies possible, we help with everything from interviewing clients to creating the material to building distribution strategies to ensure the right people have access to the case study.

Formatted Presentations and Decks

content creation

Formatted Presentations and Decks

Slide decks are a staple in business communication. These are essential materials for sales enablement as well as useful for presentations at industry conferences, webinars and educational sessions, pitches for partnerships and requests for proposals.

Working in tandem with our graphic designers, your business writer will create hard-hitting, to-the-point slide decks that can be formatted into PowerPoint presentations, SlideShares, Google Slides and even PDFs for easy sharing.

新闻发布

新闻发布

When your business has an important update, you need to share it with your audience in a timely manner yet professional format. Press releases are a long-established mode of business communication that is always relevant.

Our team can produce a professional press release for your latest business announcement and distribute it through PR Newswire, giving your release the opportunity to appear across thousands of news networks, including Yahoo! News, MSN, AOL and more.

Press release writing is a nuanced type of business writing that requires a to-the-point, journalistic approach. To create an effective press release, we begin by gathering all required information, including:

  • Specifics about the announcement.
  • 领导者的名字和头衔要在作品中命名或采访。
  • Statistics, figures or other data to include.
  • Boilerplate text (or we will draft a boilerplate for your company to use in future announcements).
  • Multimedia components to include, such as charts, product photos or videos.
marketing automation

Social Media Content

Social Media Content

Your audience is on at least one social media network. And they’re listening to your competition there. If you want to take part in the conversation, too, you’ll need strong social media content that’s designed to engage and excite your audience.

我们的社会媒体战略家创造社会运动ns for businesses across all industries, learning the most effective ways to leverage specific channels for B2B marketing goals. Our social media plans can be tailored to any network, including:

  • LinkedIn.
  • 推特.
  • Facebook.
  • YouTube。
  • Instagram。
  • 和更多。

A good social strategy elevates your overall content marketing efforts by expanding your reach significantly, sharing and re-sharing your most valuable assets and giving you the opportunity to engage directly with your loyal followers.

Video Scripts

Video Scripts

Video marketing can move your strategy forward in big ways, but not any video will do. A strong marketing video often relies on a professionally written script. This sets the tone for the video, ultimately determining how it will be received by your audience.

Our editorial and video departments work closely in collaboration on video projects to ensure each element of the final product is cohesive and in-line with your other branded materials. Your business writer will draft the script, ensuring it’s easily read aloud by on-screen or voiceover talent.

您的项目经理将监督整个视频创建过程,并在项目的每个阶段与您的团队接触,以确保我们处于正确的轨道。最后,借助视频,我们将相应地进行宣传,包括将其发布在YouTube频道(例如YouTube频道)上,将其嵌入适当的着陆页和博客文章中,并与您的电子邮件列表和社交媒体网络共享。

视频促销

着陆页Copy

着陆页Copy

有效的着陆页副本对于搜索引擎优化和用户体验至关重要。

On-page content is one of the most important components that search engine crawlers use to understand the relevance and comprehensiveness of your page. Creating a landing page that will perform well in SERPs requires a thorough understanding of the topic at hand, but also the content marketing acumen to appropriately structure the information.

虽然是很重要的裁缝conten着陆页面t to search engine bots for SEO purposes, it’s critical to keep in mind the most important viewer: your potential client. Landing page content crafted with only robots in mind will inevitably miss the mark with the human beings you need to reach.

Brafton copywriters have experience establishing the right tone to engage your reader while providing enough detail to be effectively comprehensive and structuring the content in a way that search engines can parse easily.

广告文案

广告文案

数字广告需要干净,引人入胜的广告副本。您的撰稿人可以起付费(PPC)广告系列的广告副本,包括:

  • Google广告。
  • Social media ads on Twitter, LinkedIn, Facebook and more.
  • Shopping campaigns on Google and Amazon.
  • 以及更多。

Working with our team of PPC specialists, your copywriter, CMS and Project Manager can develop an effective digital advertising campaign that drives brand awareness, website traffic and, ultimately, revenue.

retargeting ads

复制编辑服务

复制编辑服务

Our writers are multi-talented: They’re also adept copy editors. Any assets you choose to produce in-house can be sent our way for proofreading, editing and formatting. From there, we can help ensure your asset looks polished, reads clearly and delivers on its purpose.

衡量业务写作表现

The success of Brafton’s business writing services is determined by the results of your strategy. Your CMS will track relevant analytics data, including website traffic, time on site, bounce rates, conversion rates and more.

有了这些信息,您的CMS将能够清楚地看到您的内容营销策略的哪些方面正在起作用,哪些无法提供结果。bob综合app官网下载通过每月的报告会议,您的CMS将向您展示这些指标,并为您的团队和决策者清楚地解释它们。最后,此数据有助于对您的长期成功进行战略调整。bob综合app官网下载

投资回报率应该始终处于中心位置。无论您的整体内容营销目标如何,您的Brafton团队都将确保每笔商务写作都通过将特定指标与货币价值联系在一起来帮助您提高收入。

准备开始创建了吗?

YES!