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Before people buy your products or services, they need to buy your story.
Great web content sells your expertise, your credibility, your trustworthiness and your values to potential customers.
Every Brafton writer is a storyteller at heart. But they’re also business-savvy digital marketers with extensive experience writing with authority on subjects ranging from niche B2B verticals to broad B2C industries. They can adopt your brand’s voice – or help you find it.
More importantly, they can create engaging content that resonates with your target audience and ranks well on search engines for targeted keywords.
从博客帖子到视频脚本，信息图表，白皮书，网站副本等等，出色的书面内容基于我们在Brafton所做的一切。
查看Brafton的UK content writing services。
查看Brafton的澳大利亚内容写作服务。
We’re a full-service digital marketing agency that knows the importance of high quality content throughout your marketing strategy.
Our team of expert content writers are trained on the most up-to-date SEO tactics, AP style and research best practices to ensure every piece of content that we deliver is of exceptional quality and will provide the results you need.
与Brafton合作时，您将与专门的SEO内容作家（或作家，取决于您的需求）一起工作，他们将了解您的品牌，行业和目标受众。您的作者将与您的内容营销策略师（CMS）和项目经理紧密合作，以确保提供的每个资产都具有品牌，并战略性地适合您的营销策略。bob综合app官网下载
将您的品牌的业务和营销目标与我们的SEO，营销和编辑专业人员团队相结合，您将为您的营销机器提供为公司带来真正结果所需的内容。
Most B2B and B2C content marketers agree: Blog content is the most effective type of web content writing for building brand awareness. But when a new blog post is published every 0.5 seconds, “good enough” won’t make the cut.
The difference between good content and great content is a team of talented writers armed with data from Google Analytics, SEMrush and other platforms. Content for search engine optimization (SEO) is the outcome of masterful scribes taking insights from content marketing strategists and weaving them into blog posts that are on-brand, on-point and eventually, on Page 1.
We can deliver short-form blog posts and news articles. Or, we can craft long-form content that demonstrates thought leadership and engages readers with empathetic anecdotes. Either way, the original content we provide is always well-researched, well-written and optimized to satisfy searcher intent and improve your online presence.
If the goal of blog posts is to lure readers into deeper engagements, white papers are an example of that engagement. More than half of all content marketers leverage white papers for lead generation. These staples of inbound marketing showcase industry expertise and thought leadership in a polished document.
When someone provides an email address in exchange for a white paper, they’re demonstrating that they trust in your expertise enough to give away their contact information in exchange for quality content. Don’t let them down.
每一个白皮书需要彻底researched and expertly crafted. Brafton writers have the research acumen, data-gathering skills, industry-specific expertise and business writing experience necessary to speak on behalf of your brand’s expertise. Our team can also interview your internal subject matter experts to fully capture your brand’s voice and highlight the most important aspects of the topic at hand.
A Brafton eBook is the perfect intersection of our editorial and graphic design teams. These visual assets are beautifully designed to capture attention, but can be written with the same level of expertise and authority as a white paper.
我们制作的每本电子书都有足够的文字在每个页面上都可以在不压倒读者的情况下获得观点。这使得合并补充书面内容的设计元素成为可能，但这也意味着每个单词都必须计数。不是一个不合适的短语。
我们的作家直接与您的营销团队合作，以构想电子书主题，开发大纲，并为每个页面编写单词经济性和视觉辅助工具的副本。结果是在视觉上令人惊叹，中间至洪水资产，为潜在客户提供指导，指导和思想领导力。
More than 80% of web users skim content in search of specific information. This means the majority of copy on any given webpage is just filler for certain key information.
Infographic writing summarizes that key information in succinct bullet points that contain quick-hitting facts, quotes and statistics. This information is then visually represented with graphs, graphic design and illustrations.
专业内容写作的一部分是知道何时表现出约束，而在信息图副本方面，简洁是关键。Brafton作家是高技能的研究人员，他们知道如何与设计师合作创建精巧，视觉上鼓舞人心的信息图。
Once formatted, you can embed infographics in blog posts or gate them as mid-funnel assets that serve your marketing strategy.
The case study is a cornerstone of any content marketing strategy, and a mainstay among our content creation services. It’s your way of turning satisfied customers into brand advocates. Leads expect you to brag about your brand. But when they hear customers singing your praises, it really resonates.
Case in point:68％的B2B营销影响者说，案例研究是营销资产最受信任的类型。
Brafton’s expert writers know how to tell a story that puts the reader in the role of the protagonist. They’re skilled interviewers who can tease quote-worthy content from case study subjects. Or, they can write from transcripts to meet a tighter turnaround time.
Most importantly, they’re natural storytellers who deftly weave the competitive advantages and value propositions of your products and services into an engaging narrative. With our content writers’ help, your customers can make the case for your brand to deep-funnel leads who are starting to show intent to buy.
与您的最新博客文章或社交媒体帖子不同，着陆页是静态的。这个书面内容一直居住在您的网站上。每个访问您的主页，关于页面，您的产品和服务页面等的访客都会看到它。
您的副本需要干净，简洁和优化，以便为高价值关键字排名。No pressure.
Developing SEO-forward website copy is half science, half art.
科学一半需要开发搜索绩效摘要，即我们对SEO内容写作的专有方法，这使猜测是从竞争性，商业无意义的关键字的排名中。
一半是艺术见解的三角裤and working secondary keywords and main topics to discuss into SEO friendly content that’s scannable yet truly represents your brand’s value proposition.
It’s a tall order. Nearly three-quarters of all businesses struggle with landing page optimization – but not our website content writers. Our editorial, consulting and technical teams collaborate on landing page projects to develop fully optimized website copy, whether it’s landing page copy for your most recent white paper, or new content for a total website redesign.
电子邮件marketing yields $44 for every $1 spent, on average.
Realizing this return on investment requires a strong email marketing strategy that uses blog posts, conversion landing pages and gated content designed to build your email list. But email marketing also requires click-worthy subject lines and punchy copy that gets subscribers opening your messages and clicking on your calls to action.
Brafton Coperwriters了解到，在电子邮件中更少。他们编写新闻通讯来宣传您的博客文章。他们制作的一次性销售电子邮件电子邮件可插入您的最新电子书或白皮书。他们甚至在您专门的内容营销策略师的帮助下创建端到端的电子邮件滴灌活动。
If it’s email content creation, we do it. Engage recipients with concise, conversational and memorable language.
Our content writers are also copywriters. They know how to create value-added copy that informs, entertains and inspires. But they also know when to put on their direct marketing and advertising hats.
Calls to action embedded in blog posts, copy for text ads, display ads, banner ads, paid search listings, social media posts, conversion prompts on websites and blogs, asset landing pages and brochures are some examples of the copywriting that our in-house wordsmiths have experience crafting.
There’s a time and a place for terse, action-oriented language – and our writers have a knack for using that language at the right place, at the right time.
Video content accounts for nearly 80% of all internet traffic. For marketers, a well-made video can work wonders: 97% of businesses say video helps people understand their offerings. A lot of information can be conveyed in a short, engaging clip.
但是在灯光，相机和动作之前，有一个脚本。Brafton的内容作家是熟练的剧本作家，他们知道如何起草副本，这些副本非常适合配音或现场演示者的阅读。这包括用于动画解释器视频，白板视频，视频推荐和视频博客的脚本。
执行良好的脚本可以为整个视频项目设定基调。它还可以为邮政作品中的视频编辑和动画师提供指导，因为他们将书面词栩栩如生。
在几乎所有内容营销策略中，都需要自定义副本，这些自定义副本并不清楚地bob综合app官网下载属于传统文章写作服务的权限。
但是，如果它是满足的，并且需要写作，那么我们的专家作家可以并且将做到这一点：
如果是内容，我们会写它。而且，如果我们写它，它将按照您需要做的事情。
