How eBooks Work

Brafton的端到端电子书策略始于细致的计划:资产的bob综合app官网下载商业意图是什么?如何使用它来培养潜在客户?接下来是生产:写作,格式化,设计和发布资产。内容创建阶段之后是电子书在您的内容营销策略中的推广,分发和放置。bob综合app官网下载

作为中型渠道内容营销资产,电子书可以实现多个目标。Brafton的电子书转换服务可帮助您执行促销和分销策略,该促销和分销策略使用博客文章,电子邮件,社交媒体更新和每次点击广告活动,以生成新的潜在客户并培养现有的潜在客户。bob综合app官网下载您的内容营销策略师与您,以行业为中心的作家和您的项目经理合作,以最大程度地提高资产的价值对您的销售渠道。

电子书转换率优化

从计划到执行再进行测试,我们的电子书转换服务都经过定制,以充分利用高质量的数字营销抵押品的力量。这包括考虑转换率优化的研究,分析和执行电子书营销计划。

Your strategist starts by identifying your immediate commercial goals and determining how conversion success will be measured. Whether it’s collecting prospects’ contact information through a custom form or making a purchase outright, every strategy is created with the client’s unique requirements in mind.

Next, your Brafton strategist will work with your project manager and production team to offer creative recommendations such as the number of pages, tone, possible titles for the asset, layout templates, format and visual branding guidance for the eBook. Once written and designed, your Brafton team will help you publish the document on your site and begin promoting the asset.

eBook CTAs

The call to action is arguably the most vital component of any eBook conversion service. CTAs are clickable images or graphics that encourage people to take a desired next step, helping move them down the sales funnel. Brafton’s proprietaryArch™技术通过创建和实施动态CTA按钮,托管着陆页和定制的现场铅捕获表格bob综合app官网下载来为您的电子书CTA策略提供动力。该技术可以用作独立服务,也可以与您现有的客户关系管理系统集成。

CTA的创建是专注于颜色,放置和词汇。文字是敏锐的,每个单词都是出于驾驶行动的目的而精确选择的。Brafton战略家使用行业专业知识和常规测试,与作家合作创建了可行的,可操作的标语。他们还与图形设计人员合作制作了醒目的CTA按钮,该按钮将捕获点击,同时确保为所有类型的设备优化显示屏。

电子书表格

eBook conversions are often measured in terms of how many website visitors fill out a form with their contact information. Brafton content marketing strategists will utilize proven best practices to ensure that users won’t abandon the form. They rely on data to arrange forms that appeal to your unique audience and encourage the sharing of personal details. From the visual design of forms to their length and ease of use, the goal is to motivate direct action while avoiding generic sales language or overly aggressive prompting.

eBook UX

A hosted landing page for your eBook, complete with dynamic CTA and customized lead capture form, is essential to maximizing your conversion rate. However, your eBook will fail to generate conversions if it’s located on a web page with a poor user experience design.

布拉夫顿’s marketing consulting team can provide actionable insights for website UX, ensuring that it’s easy for you to upload your eBook file, and even easier for web users to find, access and download it. Whether it’s a matter of a few design tweaks or a complete website overhaul, our consulting experts can assist you every step of the way.

除了在何处以及如何推广外,您的电子书还必须采用战略设计来提供预期的结果。从标题页到目录的目录再到联系页面,您的Brafton Creative团队将在电子书中实施布局和设计最佳实践,将引人注目的副本和令人惊叹的视觉效果与引人入胜的体验相结合。电子书作家经过培训,可从最小文字中提供最大的影响,与资产强调视觉故事讲述有关。文本仅限于每个页面大约125个单词,重点是硬数据,直观的布局和易于遵循的外卖。

作为我们的电子书格式服务的一部分,作家work hand in hand with graphic designers to bring the text to life. Our creative team closely adheres to brand guidelines and design preferences. Audience interest and readability remain the primary focus throughout the entire writing and design process, with client feedback implemented every step of the way. Our designers also ensure that eBook formatting is optimized for display on mobile devices.

eBook Conversion Testing

监视电子书转换性能与优化过程中的其他步骤一样重要。通过分析有效的方法并根据需要进行更改,Brafton内容营销策略师在您的旅途中完善了您的电子书转换服务。这种持续改进的过程有助于我们简化我们的努力,提高绩效并最终增加转换的潜在客户数量。

First, strategists record baseline conversion rates to understand how client eBooks are currently performing. As part of the conversion rate optimization process, strategists will experiment with website visitors to record how different actions enhance conversion metrics. They will also focus on who is being converted as a means of refining the target audience.

Through detailed analytics tracking and regular A/B testing, strategists are able to fine-tune Brafton’s eBook conversion services. Each eBook campaign represents another opportunity to refine the process further, resulting in an ongoing strategy that is always being updated to support commercial goals.

SEO for eBook Success

发行高质量的电子书只是战斗的一半。您还必须首先吸引访问者进入您的网站。Brafton内容营销策略师通过进行旨在分析搜索引擎优化性能的彻底审核以及扩展转换率机会来协助这些努力。

从网站速度到导航再到移动友好性的一切。Using modern SEO measurement techniques, as well as an expert understanding of current search engine ranking algorithms, strategists can provide concrete advice on how to boost your website’s ranking position on search engine results pages, and thereby draw more eyes to eBooks and other content marketing assets.

Learn more about Brafton content marketing services, including client examples.

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