为什么付费搜索很重要

在Google或Bing中键入A关键字,您唯一看到排名最高的有机位置的是付费广告。

有效的付费搜索策略将广告广告接近高度相关的搜索结果bob综合app官网下载。这种类型的数字营销使用每次点击付费模型,这意味着您只有在某人点击广告时才付款。

Among surveyed consumers, 75% say search ads make it easier to find the information they’re looking for. In practice, 49% click on text ads, 31% on shopping ads and 16% on video ads.

您的付费搜索活动的成功取决于几个因素:

  • Pay-per-click bidding strategy.
  • 搜索引擎优化策略。bob综合app官网下载
  • 分析功能。

这些作品必须工作在串联属te meaningful return on investment. Brafton’s expert paid search managers use advanced tools to assess keyword valuation, identify opportunities to leverage search volume and analytics reports to optimize conversions. All of these factors our built into your ppc campaign.

75%的消费者说搜索
广告使找到
他们正在寻找的信息。
____________

What is Paid Search?

付费搜索营销是指每次点击付费(PPC)模型,品牌仅付款
when consumers click their ads. These ads appear on search engine results pages
(SERP)接近相关的有机结果。这种类型的策略通常称为搜索bob综合app官网下载
引擎营销(SEM)。

这些天,付费搜索和PPC是同义词。您可能已经看到这些广告
almost every SERP. You may also hear marketers simply refer to this strategy simply as
search marketing.

大多数付费搜索广告具有标头和短形式副本。他们也可以包括
引人入胜的元素数量如下:

站点链接。

电话号码。

消费者评分。

Location information.

产品图像和视频。

有薪酬的search is the fastest-growing ad format, with advertisers spending over $13 billion
每年。在Brafton的PPC专家的支持下,您的广告系列可以吸引更多的流量
到您的网站,增强您的有机策略的力量。bob综合app官网下载

搜索广告可以增加品牌
意识提高80%。
____________

我们的付费搜索经理是PPC专家

有薪酬的search campaigns managed by Brafton support your search engine optimization (SEO) and content marketing strategies by getting your messaging in front of relevant people immediately.

有机地排名在SERP上的排名平均为90至180天,具体取决于关键字的搜索量和垂直行业的竞争力。这就是假设您有一个很棒的SEO策略,并且您根据分析报告的发现定期更新该策略。bob综合app官网下载

Data from Google shows that search ads can increase brand awareness by 80%. That can be a huge advantage if you’ve recently launched a new website or product page. A paid search campaign with Google Ads can be just the thing you need to improve that brand awareness.

但是,付费搜索不是魔术子弹。Brafton的专家根据实际数据做出战略决策,以帮助您超越竞争对手。

Although the average click-through rate for paid search ads is around 2%, ads in the first position see rates as high as 7.94%. Our paid search managers possess deep knowledge of bidding strategies to help your ads reach the top spot.

广告Impa质量如何ct Paid Search Ranking?

Brafton’s paid search strategists use enterprise software to optimize keywords, ad bids, ad spend,
call to action text and other important factors. In fact, brands that submit high quality ads
can actually end up paying less per click.

这是Google确定广告的每次点击成本(CPC)的方式:

1. The advertiser makes a bid. This is the maximum amount they’re willing to spend for a click.

2. Google根据广告商的点击率,关键字相关性,历史广告性能和着陆页相关性来确定广告商的质量分数。

3. Google通过将质量分数乘以最大出价来计算广告商的广告排名。

4. Google compares the Ad Rank to the advertiser’s competitors, and assigns a CPC based on the competitiveness and popularity of the ad’s keywords.

通常,具有高质量分数的广告商将获得较低的CPC和更高的奖励
rankings. Let us create quality ads so you can focus on growing your business.

What Services Does Brafton’s Paid
Search Management Include?

作为营销策略,付费搜索非常灵活bob综合app官网下载。Brafton的PPC专家可以建立
search campaigns, analyze results and fine tune your strategy based on real-world data.

This flexibility is good for getting the most from your spend, but it also means active
您的PPC广告系列的管理对于获得最佳结果是必要的。

我们的付费搜索策略师与您合作,了解您的公司
任务及其目前的目标。高级分析功能帮助他们发现趋势
并进行战术调整。

Brafton经验丰富的PPC战略家将为您提供帮助:

定义您的目标:

无论您想获得更多的现场访问,新闻通讯注册还是商店访问,您的战略家都会引导您的搜索活动取得最大的结果。

Bid management:

Hands-on strategists will work with you to optimize and diversify your paid spend across display networks, retargeting campaigns and syndication platforms.

Determine your ad scale:

您应该针对当地受众,还是您的产品具有全球吸引力?找到合适的位置组,以放大您对合适客户的接触。您的战略家可以将您的消息切成广告组,以获取更多针对性的搜索活动。

分析性能:

Ongoing campaign analysis helps you gain important market intelligence. Strategists periodically adjust tactics and spend based on performance reports. For instance, they can help you decide which ad extensions make sense for your goals.

标识关键字:

竞争关键字的CPC可以为50美元或更高。知识渊博的PPC专业人员找到了平衡价值,数量和与您的竞选目标相关的关键字。

测试着陆页:

除了搜索活动本身,PPC经理还可以通过测试着陆页效率来帮助您提高质量得分。此步骤对于将现场访问者转换为客户至关重要。

工艺引人入胜的副本:

You have a limited number of characters with which to grab attention and entice potential customers. Paid search management ensures your ad copy is always aligned with customer search intent to make your ads appealing.

根据您的行业和目标受众,您的Brafton策略师可以帮助您
launch thoughtful paid search campaigns on search engines like Google and Bing
以及诸如taboola和ofbrain之类的联合平台。

Launch Strategic Paid
Search Campaigns

仅Google广告即可到达超过200万个网站和应用程序。没有太多其他形式的营销会影响如此广泛的市场。

Brafton’s strategic paid search campaigns help you target potential customers who are most likely to be interested in your offer, wherever they happen to be online. This active audience is more likely to engage with your message when you have persuasive copy and an excellent ad experience.

With help from Brafton’s Promotions & Engagement Team, you can support your PPC management with shared expertise, responsive strategies and flexible tactics.

Click here to learn more about our Paid
搜索管理服务。

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