What is Pay-Per-Click Advertising and How Does It Work?

按点击付费(PPC)广告已成为数字营销最常见的形式之一。每次用户点击广告时,运行PPC广告系列的公司都会向发布商支付费用。

PPC广告系列的主要目的是推动流量,销售,查询,并在一天结束时获得收入。通过Google广告进行精心计划的PPC活动可以提高品牌知名度高达80%。

PPC营销通过战略性地将广告内容放置在搜索引擎,社交媒体(包括Facebook,Twitter和Instagram)或其他最有可能对产品或服务感兴趣的用户面前的其他平台上的作品。所有这些都是基于他们的互联网搜索历史记录,因此,一个放置的广告的可能性会更大。

PPC广告的主要类型是:

付费文字广告。

显示广告。

重新定位。

Shopping campaigns.

Syndication.

Social media ads.

Each one is slightly different and carries its own benefits, but our experts at Brafton know how to differentiate them and can make recommendations based on our data and expertise. At the end of the day, we can help you decide which one is right for you.

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A PPC Marketing Agency That Enhances Digital Marketing Efforts

A PPC Marketing Agency That Enhances Digital Marketing Efforts

Determining whether to devise your campaigns in-house or to outsource them to a PPC expert depends largely on your own needs, capabilities and budget constraints. Unless you have a team already well-attuned to the ins and outs of PPC advertising, it probably makes the most sense to partner with a PPC company that has the expertise to create rockstar ad campaigns for your products.

your wins = our wins

为什么要Brafton?

Top-Level PPC Expertise

Our consultants are experts in all things PPC. We understand that it takes an average of seven clicks before you get a new sales lead. That means you need to put together the right PPC strategy to ensure every engagement is driving results. Brafton will work with you to design campaigns that combine data-driven strategies, SEO wizardry and creative content to give you real results.

Cost Effectiveness

Cost Effectiveness

Without the right marketing strategy in place or the right team making sure everything is running smoothly, you can easily go over budget on your ad spend. Brafton brings a high level of experience, precision and PPC management services to ensure your paid search marketing campaigns are well-optimized and getting the most value for your dollar, driving down your average cost-per-click while boosting traffic to your site.

数据见解以量身定制广告

数据见解以量身定制广告

没有两个组织完全相同,因此通用策略只是行不通的。我们使用一系列指标来完全了解您的行业,并针对受众群体建立一项最适合您的广告系列,并且非常适合您的需求。我们用来衡量您的运动力量的关键指标包括:

  • Click-through rate.
  • 每次转换成本。
  • 兑换率。
  • Impressions.
  • 投资回报。

布拉夫顿的四步过程

当您与Brafton合作时,您的专门客户经理将带您完成我们经过验证的四步过程,以设计最有意义的活动的广告系列。

步骤1:行业研究:

我们对有影响力的关键字,相关的定位和竞争对手行为进行彻底分析,以了解如何组织您的竞选活动以获得最佳结果。

步骤2:帐户设置:

我们帮助设置相关的广告网络帐户,并开始开发着陆页的过程。

Step 3: Implementation:

是时候使您的竞选活动栩栩如生了。我们的团队撰写引人注目的广告副本和进行测试,以确保您的广告具有最大影响。

步骤4:竞选管理:

Over time, we’ll regularly monitor your campaign and provide expert performance insights to determine your reach. We’ll work with you to test and optimize your marketing strategy as needed.

哪些Brafton每次点击管理服务适合我的营销需求?

作为一家提供全方位服务的数字营销机构,Brafton提供了一系列适合您营销策略的PPC管理服务。bob综合app官网下载

付费文字广告

付费文字广告

每个Brafton PPC专家都可以与每个客户合作制作完美的标题和描述性文本,并将其与正确的广告扩展相匹配,以帮助您将内容推向尽可能多的眼睛。

文字广告是最常见的支付形式的PPC advertising, and for good reason. Since they don’t use images or other graphic designs, they’re easier to put together and launch. They’re also more easily convertible across desktop and mobile platforms, ensuring maximum coverage.

If you’re looking for a quick, seamless ad campaign, paid text ads are the way to go.

显示广告

显示广告

Display ads combine arresting imagery with optimized text to give you a truly dynamic advertising experience. Brafton can design banners, sidebar ads, half- and full-page advertisements and many other formats.

布拉夫顿’s PPC management team works with you to design ads for Google’s AMP platform. This helps drive viewability and increase click-through rates, both of which ensure you’re getting the most from your ads.

由于显示广告更多地依赖图像和视觉提示,因此它们往往更适合推动品牌知名度。如果您想提高品牌知名度和忠诚度,则显示广告非常适合您。

重新定位

重新定位

重新定位将您带入新的营销水平。大多数广告系列都不会将点击转换为第一次转换,因此投资重新定位广告系列以确保您的广告实际上产生销售线索非常重要。这将您的广告支出变成了真正的收入。

Our team of consultants at Brafton uses cookies and third-party user data to target consumers who are more likely to be interested in your products or services based on their search history. Not only does this help you target users who have already visited your site, but it also goes after the ones who might become qualified leads.

Shopping Campaigns

Shopping Campaigns

有时最好让您的产品为您说话。它可以帮助您在鼓励快速,无缝在线互动的市场中更好地吸引消费者。

布拉夫顿’s shopping campaigns use product images, star ratings and other ad extensions to add a little sparkle to your product designs and encourage users to take a closer look. They directly target the users searching for the product you sell, encouraging them to engage with your organization over the rest.

对于没有时间等待潜在客户在其网站上发生的电子商务公司,购物活动可能是最合适的。

Syndication

Syndication

使用联合网络将您的内容推向第三方网站,确保您的内容远远超出了通常的受众群体,并将其置于数百万准备购买的人面前。

The beauty of syndication is that you can co-opt the traffic generated to other sites and use it to gather interest for your own. That way, you expose your content to significantly more views than would otherwise be possible, helping to increase lead generation and conversion rate.

Our consultant’s work with Taboola, Outbrain and similar networks to spread your content to the widest possible market.

社交媒体广告

社交媒体广告

当今社交媒体上发生了很多事情,您的客户花了更多的时间在Facebook,Twitter和Instagram Feed上滚动。一些公司已经跟上了这一趋势,现在许多人会根据他们在社交媒体上看到的广告做出购买决策。

我们的PPC战略家可以与您合作制作引人入胜的广告,以跨越所有社交媒体平台,从而帮助您与用户和客户建立有意义且持久的联系。

PPC支持您的整体数字营销目标

PPC支持您的整体数字营销目标

在PPC营销方面,好消息是,如果您在营销游戏中落后了一些竞争对手的人群,那么很快就会从竞争对手的人群中肘出来。PPC广告的优点在于,您可以使用它们来定位从未听说过您品牌的消费者,这是有机现场流量的主要驱动力。

良好的PPC广告系列支持和增强您的其他数字营销工作。使用优化的付费广告来吸引您努力生产的Web内容的流量。

良好的PPC广告系列的最大好处之一是它提供了精确的准确性。深层市场和行业研究指导您的营销材料准确地使用您的产品或服务。

您可以使用高级数据分析来测量和跟踪PPC广告的性能。这可以帮助您确定您的广告系列是否实际交付,以及他们推动的结果是否适合您的更广泛的业务目标。您还可以使用分析指标来告知在需要的地方进行更改和调整。

准备开始了吗?

是的!