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以激光为目标的付费广告使用户更容易找到所需的产品或信息 - 他们为品牌识别而奇迹。通过针对性的PPC广告策略向观众展示他们想看到的内容。bob综合app官网下载
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As aGoogle Premier Partner,we rank among the top 3% of participating companies in Google’s Partner program. We earned this qualification on the basis of our certifications and, more importantly, our ability to deliver high-performing campaigns for our clients.
We’re also a certified微软广告代理合作伙伴，这将我们的PPC专家在微软的搜索广告市场中区分开来。
33％的人说
他们点击付费广告
because they directly answer
他们的搜索查询。
____________
由于其可见度很高，点击付费（PPC）广告可以有效地推动网站流量，提高品牌知名度，将访客转换为客户并实现其他重要的销售目标。
实际上，有33％的用户表示他们已经点击了付费广告，因为它直接回答了他们的搜索查询。
PPC campaigns offer maximum return on investment when they are guided by a clear strategy. Elements of an effective ad campaign include:
Brafton专门的PPC战略家可以通过共同的专业知识和响应迅速的行动来支持您的广告活动。我们的专家策略师是您的数字营销团队的扩展，了解您的组织及其使命，以最大程度地提高您的成果。
PPC广告是一种数字广告模型，只有在某人点击广告时，广告商才能付款。它最常见于付费搜索广告，但也用于社交媒体平台上。像大多数形式的点击广告一样，PPC广告系列的目标（无论是展示广告还是搜索广告）部分是为了提高品牌知名度，部分是为了产生新的潜在客户。
PPC ads typically live on a single platform, but retargeting tools make it possible to display ads to consumers across platforms based on their activity, such as if they’ve clicked on an ad previously.
Ads come in many shapes, sizes and formats. Text ads are the most common, and are the ones you typically see at the top of a search engine results page (SERP). Display ads can include product images, videos, user ratings and similar elements. They usually appear as banner ads in the margins of website content or social media networks.
全面的PPC广告系列可以将多个平台用于各种目的。Facebook广告可能针对登口最高博客的读者，而重新定位广告可能是针对访问您的网站并将物品添加到购物车中的人们的，只是在几分钟后将其放弃。
This is the beauty of a PPC marketing campaign: It’s versatile enough that it can be tailored specifically to your business needs for targeted results.
PPC marketing campaigns
are versatile enough
专门针对
your business needs.
____________
PPC广告系列是在数字广告网络上进行的，该网络扩展到数百万个网站和应用程序。为了找到合适的客户并在网络上传播品牌知名度，Brafton的专家策略师帮助确定了适合您品牌的正确平台，以及如何利用它们来产生最大的影响。
无论公司，行业或目标如何，每个PPC广告系列策略都有几个要素：bob综合app官网下载
Keywords.
Ad copy & other elements.
Bid strategy.
呼吁采取行动（CTA）。
着陆页。
Here’s how these five elements work together to drive PPC ROI:
Keyword lists determine the queries for which your ad will compete for a placement. These ensure your ads are only displayed to your target audience under the right circumstances. Your dedicated content marketing specialist (CMS) can conduct keyword research for your brand to identify the most lucrative opportunities.
Ads often consist of advertising copy, and our top-tier writers are adept at crafting compelling copy and CTAs to include in your paid ad. PPC ads can also include images, GIFs and interactive elements like videos or forms. Our graphic designers know how to develop eye-catching, on-brand ad graphics. Finally, your ads may include extensions, such as phone numbers or location addresses that make it super simple for people to take the next step with your company.
The landing page that a user ends up on after clicking an ad will determine their next action. It must deliver on the promise in your advertisement. We take a multi-disciplinary approach to creating conversion landing pages, leaning on expertise from our writers, designers, consultants and web developers to ensure your page works properly, is mobile-responsive and is easy for visitors to interact with. The goal is to maximize the ad’s overall conversion rate and generate revenue from your paid media.
您的竞标策略以及关键字列表bob综合app官网下载是最大的决定因素，即您的广告是否将放在SERP，社交媒体提要和其他位置。您专门的Brafton PPC专家具有创建招标策略的经验。Brafton的每个PPC专家都知道如何分析PPC广告系列的进度并进行调整以从广告支出中获得最大的价值。
每次显示广告时，都有机会收集有关人们如何响应您的广告信息的数据。您的PPC经理将持续审查您的指标，然后每月向您和您的团队提供每月报告。根据这些报告，您的Brafton团队将建议对您的PPC策略进行战略调整。bob综合app官网下载
PPC advertising platforms like Google Ads and Facebook Ads provide tools for advertisers to assign goals and the scope of their campaigns. A bike shop in Brooklyn might limit the scope of its ads to local web users, while an e-commerce company could create multiple campaigns for various countries.
每次点击支付的价格由一种算法确定，该算法考虑了一秒钟的一秒钟以确定每次点击成本（CPC）的多个因素。投标算法评估以下因素：
过去的广告活动的表现。
关键字相关性。
点击率。
广告网络使用各种质量信号（有些未发表）来设置CPC和广告排名。具有较高排名的广告在页面上具有更有利的位置。
Brafton’s PPC managers help augment the benefits of your search engine optimization (SEO) strategy. For example, rather than waiting weeks or months for a newly optimized landing page to rank, Brafton can help you increase acquisition rates with data-driven pay-per-click marketing.
广告质量很重要。
遵循社区准则和最佳实践的广告商可以排名更高，并在网页上获得更好的位置。这至关重要，因为在目标SERP上从位置1下降到3的位置可以将点击率降低多达50％。
我们的PPC专家为您提供支持，以量身定制您的广告系列以获得最佳结果。专门的Brafton战略家可以为您提供帮助：
Find keywords your customers are searching for and identify those most likely to attract site visitors.
Use site traffic and visitor behavior to optimize your sales funnel.
Conduct a PPC audit to determine the right mix of ad networks, including paid search and social media advertising.
设定竞争性投标，同时关注竞争对手的工作。
写简短的副本，其中包含引人入胜的呼吁。
报告和审查广告系列指标，以不断改进您的PPC策略。bob综合app官网下载
采用数据驱动的方法，我们的PPC经理可以在平台上响应地透视广告支出，以最大程度地提高您的结果。每月审核确保您对最相关的数据行事。
As your organization’s goals evolve, your strategist will align your PPC campaigns accordingly. For example, as your content marketing strategy increases unpaid organic traffic to your landing pages, your strategist might suggest shifting your spend to focus on a specific product or promotion.
我们的PPC管理服务提高了您实现业务目标的能力。让Brafton坚定的战略家帮助您监督所有活动部件，以便您专注于发展业务。
优化的文本广告是最常见的付费广告格式之一，可帮助客户找到与他们的需求相关的信息，无论他们准备进行购买还是仍然需要学习更多信息。Google AD或搜索广告是文本广告的一个示例。
Brafton的专家PPC战略家可以帮助您撰写引人入胜的头条新闻和描述文本，并确定哪些广告扩展适合每个广告系列。
您的战略家将通过以下方式为您的品牌开发成功的广告
展示广告可帮助您吸引客户并通过Google Display网络促进您的业务，该网络可在YouTube，Gmail收件箱，广泛的网站等上达到90％的互联网用户。
Using vivid imagery and optimized text, your ads can take the form of banners, sidebar ads, half- and full-page advertisements and many other sizes. You can even use animated GIFs to make your ads really stand out.
Our PPC managers can build ads with Google’s AMP platform, which reduces file sizes for faster loading. That means higher viewability and higher click-through rates, which improves ad performance.
可能需要7个或更多的触摸才能产生可行的销售潜在客户。重新定位可帮助您的品牌通过与消息传递的重复互动与新的和返回客户的联系。
使用cookie和第三方用户数据，重新定位网络在网络上碰巧转换客户。此策略可以bob综合app官网下载帮助您找到从未使用类似观众的观众来展示与目标客户类似的在线行为的潜在客户。
Brafton的PPC顾问支持您在Adroll等平台上的再营销工作。当您的客户浏览网络时，他们会通过不引人注目的显示广告遇到您的品牌，这使他们想起了您的价值主张。
有时，等到潜在的客户降落在您的产品页面上，然后再进行推销时间太少，太晚了。今天的购物者在平台之间无缝地移动。购物广告可帮助您跨平台和设备吸引客户。
Brafton的电子商务PPC广告系列使用产品图像，星级和类似的广告扩展名来鼓励用户参与。例如，一家希望提高品牌知名度的电子商务公司可能会开展PPC广告系列，以展示其新产品系列。
When your customers search for a product they’re ready to buy, Brafton’s strategic shopping campaigns help to ensure your offerings are front and center. Your strategist can work with Google and Amazon ad networks to get your products in front of millions of potential customers.
通过联合网络增强您的数字营销策略。bob综合app官网下载通过将您的内容扩展到第三方网站，您的消息传递可以在数百万个网站上吸引潜在客户。
Content syndication drives traffic to your site by giving readers a taste of the information you provide. This way, you can take advantage of third-party site traffic to expand your reach and visibility.
Brafton的PPC顾问与Taboola，Outbrain和类似网络合作，以帮助您的内容吸引更多的潜在客户受众。
Add these Brafton services to your PPC management to increase your visibility and make continual improvements to your strategy.
Advertising on social media is a crucial strategy for brands today. More than half of all consumers find purchase inspiration through social channels.
Making connections through social media ads increases consumer trust in your brand and helps you build a loyal customer base.
社会媒体策略师Brafton记述工作s all major social media platforms, including Facebook, Instagram, Twitter and LinkedIn, to create attractive social display ads that fit naturally into your customers’ social feeds.
Marketing analytics drive superior growth.
Your PPC strategist will support your efforts with a deep dive into your strategy, results and tactical next steps. Tailored reporting helps you visualize what’s driving growth so you can maximize results.
连续报告可确保您的增长可持续。PPC策略师提供的可行见解可帮助您充满信心地计划竞选活动。
与有机访问者相比，从PPC广告到达您网站的访问者更有可能具有商业意图。为了优化结果，您需要正确的资源来响应地调整和管理广告系列。
Brafton专门的PPC经理通过其专业知识和多年的经验来支持您的数字广告工作。但是我们不仅是PPC代理商。我们是一家提供全方位服务的数字营销公司，可以将您的PPC广告活动集成到整体营销策略中。bob综合app官网下载
Get in touch with Brafton’s Promotions & Engagement Team to learn more about our PPC management services.
Check out our international PPC management services: