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How Video Affects SEO

Google’s search engine algorithms are now able to parse through video content and identify key on-screen elements that searchers need to know. Additionally, the on-page elements that surround a video play key roles in how the content is crawled, indexed and served to users.

Video SEO Ranking Factors

Just like traditional SEO, marketers should keep certain ranking factors in mind when
designing their video strategy. Here are some top ones to consider:

Total video views.

Video watch time.

Keyword usage in titles, captions, tags, descriptions, categories and channel pages.

Video length that matches searcher intent.

User engagement (liking, sharing, commenting, subscribing, clicking).

YouTube, the world’s largest video hosting platform, is owned by Google, the
world’s largest search engine. And Google SERPs directly feature YouTube videos
on Page 1, with rich descriptions, links and on-SERP playback. So the connection
between high-quality video content and its impact on SEO is enormous.

Your marketing strategy is incomplete without video – search engines and
prospects will take notice. YouTube SEO is a mandatory investment.

Types of Video Content

Video formats should match the intent and demand of their target audience. That’s why
Brafton’s video SEO services span every type, style and presentation of video.

Take a look:

In-Studio

Interviews or testimonials.
Video blogs.
Product demos.

Animation

Animated logos.
Web demos.
Motion graphics.

On-Location

Corporate promos.
On-site interviews or testimonials.
Vox pops.
Event coverage.
Drone footage.

These expert-created videos can help your brand redefine its image, expand its marketing
versatility and increase user engagement.

Video Promotion Services for Max SEO

SEO is not a static discipline. It requires consistent, deliberate delivery and publication of content that meets customer and prospect expectations. To get the word out, Brafton strategists craft promotions and distribution programs customized to your industry, target audience and most relevant marketing channels.

These off-page video SEO efforts allow you to generate referral traffic, accrue backlinks and engage viewers across the full spectrum of the web. Further, YouTube SEO requires an entirely unique set of techniques and skills to master. Tactics may include:

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YouTube optimization.
Supporting video content with other marketing collateral.
Link building campaigns.

Optimizing your video marketing also entails marking up the landing pages and hosting platforms on which they live. These on-page video SEO actions may include:

Using relevant keywords throughout on-page copy.
Optimizing URL strings, title tags and meta descriptions.
Curating video playlists to keep users on the page longer.
Encouraging commentary, sharing and linking in captions and narration.

Video, When You Need It

Because video production can be more cost-prohibitive for certain budgets relative to other marketing assets, it’s important that the final product you receive generates ROI and is put to good use.

At Brafton, our in-house videographers, animators and producers can handle the entire video creation process from beginning to end, with expert recommendations and industry insights provided along the way.

And you’re not stuck with contract retainers or rigid off-the-shelf video products. Video SEO services and video optimization are customizable to what you need right at this very moment, with offerings being a la carte or rolling. To optimize your digital marketing with video SEO is to cash in on wide-scale trends and consumer habits.

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